Inflation is at its peak in last four years but crowd at retail chains is increasing at a steady rate. Be it London or Indore, the same scene could be seen. What is the reason that middle class man, who goes out for good bargains is diverting towards these stores? After a survey, it was concluded that be it pulses, rice, flour, oil, sugar or even tea leaves, adding, vegetables or fruits, bakery items or milk, rates for everything has increased. According to a recent government survey, inflation rate has increased to as high as 7.8%, but the number of people going to big super markets of the city has also increased. Not only this but Average bill per person has also increased by 10- 20%(as compared to last year).
How did this happen???
Booming crowd at readymade garments, cosmetics, toiletries and food items section in super markets answer this question. People who used to buy only soaps, juices and biscuits etc. from here now go for branded garments also as they get better bargains here. Now they purchase garments, cosmetics and also foot wear other than food items. Nowadays new customers can be seen in these stores. People who used to buy items from different stores now prefer buying them from one place itself.
Customers have learnt this thing that till there basket is not large enough, they wont get better bargains. These trend has changed in last 2-3 years but in last 6 months it has increased rapidly.
Customers Say!!!Cutting down branded items
Only branded items were purchased earlier, but now spices which are cheaper, that brand is being purchased.
Different items for home and for guests
Due to inflation, different items are purchased for guests and daily use. For eg. Basmati rice and god quality flour for etc. Earlier; papad, pickles etc. were prepared at home but now it is tried that we get them from malls itself.
Bulk purchasing is avoided
Earlier sauce, magi and things like those were purchased but now they are avoided, because earlier they used to come in budget. Nirma is purchased instead of costly soaps.
Chocolate- Noodles are not purchased
During purchasing, people are forced to have a look at cheaper items which was not the scenario earlier. Also children have to compromise on chocolates and noodles which were available at ease; a few years back.
