It's a saying that u cant separate a Indian form his "MAA" and "CINEMA", the same is proved right by the BCCI generated IPL teams.
Where the teams are not only becoming filmy by there adds on TV, their team head & in the brand ambassadors too, While Shah Rukh Khan will shake a leg or two for his team Kolkata Knight Riders' matches, colleague Akshay Kumar will show his stunts for the Delhi Daredevils and dancing superstar Hrithik Roshan will do his thing for the Mumbai Indians.
Though R Balachandran, in charge of the franchise of the Mumbai Indians IPL team,who signals the acceptance of Hrithik Roshan stepping for Mukesh's Mumbai team. Even there are rumors that two more teams are seeking for Saif Ali Khan,for helping them as ambassador.
According to IPL on 18th Katrina Kaif & Zayed Khan will perform the inaugural show
"The whole concept of the IPL will be successful if people come to the stadium," says Rakesh Singh, head, marketing, India Cements. "So, we signed up the two most popular stars of youngsters. Vijay is the SRK of the south, if you want a comparison," he adds.
Although its not official but each teams were spending Rs 8-10 crore each on marketing initiatives, including the logo, theme song, brand ambassador, and so forth, to spread the word on the IPL.
But not all the stories are same, as Jaipur team is not endorsing any film star to boost their team, as they believe they have enough stars on the field to attract people to come their, same is the philosophy of Hydrabad 's Deccan Chargers too.
